Type: Public Event
Location: Brisbane Arcade | Queen Street Mall
To kick off the celebrations for Brisbane Arcade’s 95th year, The Event Wranglers were engaged to concept and develop a launch activation to provide content for mainstream media and social media.
A shimmering giant 95 was the centrepiece on Queen Street Mall supported by a Snap & Tag promotion, giveaways and media launch. The 95 then took pride of place inside Brisbane Arcade for a week long sales promotion.