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Easter 2023
Horticulture Queensland

Type: Brand Activation

Location: Queen Street Mall

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The Event Wranglers created a two-stage Easter pop-up activation to celebrate the humble carrot and raise awareness for Horticulture Queensland and their growers.

 

Stage one took place in Queen Street Mall where the Easter Bunny made a surprise visit, burrowing her way through a 750kg mound of carrots and heading off to a mystery location.  Barn-style signage and brand ambassadors were used to convey the messaging.

 

Then, on Easter Sunday, in the early hours of the morning, a 6 meter-high inflatable Easter Bunny ‘appeared’ in Australia’s carrot capital, the Scenic Rim to the delight of holiday makers in the area. 

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All carrots used for the activation were donated to a farm animal rescue farm and local cattle farmers.

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© 2018 TEW

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